GRISÉ NYC - The Jewelry Brand You Need To Know
GRISÉ NYC, an emerging jewelry and accessories brand, is capturing attention in New York City’s bustling fashion scene. Founded by Georgina Ogirri in 2016 and launched in January 2023, the brand is dedicated to the memory of Ogirri’s mother, Griselina, whose love of confidence and elegance has become the core inspiration behind GRISÉ. Built on the concept that fashion is a necessity rather than a luxury, GRISÉ combines style, versatility, and durability to offer high-quality, tarnish-free jewelry and accessories designed to complement all ages and aesthetics.
Quality That Endures Over Time
Each piece at GRISÉ is thoughtfully curated by Ogirri herself, blending elements from her mother’s cherished jewelry collection with her own street style and 90s influences. The brand’s offerings include tarnish-resistant stainless steel and 18k gold-plated pieces that hold a unique appeal: they are crafted to endure without compromising affordability or style. Unlike other jewelry brands that rely on metals like copper or brass, GRISÉ focuses on using stainless steel—a resilient choice that stands up to everyday wear without tarnishing. Ogirri’s commitment to quality over quantity is evident in her limited-release collections, ensuring that every piece meets her high standards.
An Entrepreneurial Leap
Ogirri’s journey to building GRISÉ as a full-time venture has been marked by personal resilience and professional insight. Formerly a manager at a production company with a client roster including names like Nike, Mejuri, MAC Cosmetics, and Brandon Blackwood, she was laid off in early 2024, prompting her to take a leap of faith in her entrepreneurial aspirations. Armed with a degree from Parsons School of Design in Strategic Design & Management and extensive experience as a personal shopper and stylist, Ogirri has infused her brand with a keen understanding of style, market trends, and the consumer’s relationship with fashion. This expertise has helped shape GRISÉ’s collections, which seamlessly balance boldness with accessibility, making it a standout in NYC’s competitive market.
Celebrity Endorsements and Media Features
Since its launch, GRISÉ NYC has garnered attention from influential figures across social media and fashion, including celebrities and influencers who gravitate towards its edgy, unisex designs. Notable supporters include artist Victoria Monét, as well as popular influencers Skylar Marshai, Simi Moonlight, and Jade Fiona, each with extensive followings. The brand’s pieces were also recently featured in Harper’s Bazaar Vietnam and Schon Magazine and spotted on Gossip Girl's star girl Jordan Alexander, adding to its growing profile within the industry. GRISÉ NYC’s reach extended to Alicia Keys’ ‘Keys Soulcare’ makeup website, with its jewelry featured on models in behind-the-scenes content. These high-profile placements speak to the brand’s aesthetic appeal and the cultural momentum it has garnered within a relatively short period.
Inclusivity at the Core
The brand’s commitment to inclusivity is as fundamental as its design philosophy. As a fully woman-owned, Black and Latina-led business, GRISÉ aims to represent a broader spectrum of style that resonates with diverse backgrounds and perspectives. Ogirri’s designs offer something distinctive in the jewelry market, catering not only to traditional tastes but also to those who embrace fashion that defies gender norms and integrates a streetwear sensibility. The brand has also been active within the community, participating in events such as the Black History Month Shopify event in NYC and serving as a vendor at Curlfest and Envsn Fest, further cementing its ties to the cultural landscape of New York.
A Signature Blend of Boldness and Versatility
At its core, GRISÉ NYC champions a unique blend of modern and timeless style, offering unisex pieces that easily transition from casual to statement looks. By allowing consumers the flexibility to layer or style each piece individually, Ogirri has created a brand that adapts to individual expressions of style without compromising on its high standards. She states, “I created this brand because I wanted to provide cool pieces that won’t turn on you,” echoing her commitment to quality and customer satisfaction. This dedication to durability, combined with GRISÉ’s fashion-forward appeal, has positioned it as a refreshing new voice in the jewelry industry.
A Rising Name in the Jewelry Industry
As GRISÉ NYC continues to expand its influence, it maintains a focus on crafting jewelry that not only complements but elevates the wearer’s personal style. The brand’s success lies in its ability to merge trend-conscious designs with the values of quality and accessibility, making it a must-know name for those seeking jewelry that resonates with individuality and resilience. With a growing presence on social media and a reputation for crafting durable, stylish pieces, GRISÉ NYC is well on its way to becoming a staple for fashion-forward individuals looking for jewelry that transcends the ordinary.
Connect with GRISÉ NYC
For more information, visit GRISÉ NYC's website and follow their social media presence on Instagram.