Spotted on Serena Williams: two custom GRISÉ pieces, made for the moment.
Ahead of the 2026 US Open, Serena Williams teamed up with Heineken for its “Second Serve Tickets” campaign, giving fans the opportunity to revisit one of tennis’ greatest careers while creating a new US Open experience of their own.
For the campaign, Serena was seen wearing two custom bezel-set gemstone necklaces by GRISÉ NYC, layered together in vivid blue and green.
The moment was also featured by ESSENCE, which covered Serena and Heineken’s launch of the US Open campaign.
See the Moment
See the custom GRISÉ stack in motion.
Captured during Heineken’s US Open campaign, Serena layers the custom blue and green bezel-set gemstone necklaces—bringing the full stack to life. No
Two Necklaces. One Custom Stack.
Serena’s look was built with two separate custom GRISÉ necklaces—one featuring blue gemstones and the other green.
Individually bezel-set stones create a continuous line of color around the neck, while layering the two pieces together gives the look dimension without overpowering it.
Paired with a crisp white tee and electric blue jacket, the stack felt effortless, sporty and elevated—a natural extension of the way GRISÉ approaches jewelry.
Wear one. Stack two. Mix colors. Add your everyday chains.
There is no formula.
Custom Made for the Moment
The blue and green necklaces were created specifically for Serena, bringing GRISÉ’s approach to customization into a major cultural and sporting moment surrounding the US Open.
For GRISÉ, custom jewelry is about more than choosing a color. It’s another way to make what you wear feel personal.
A birthstone. Team colors. Your heritage. A memory. A favorite color. Or simply a combination that looks good together.
Serena chose blue + green. What colors would you choose?
GRISÉ at the US Open
Seeing Serena Williams—a defining figure in sport, style and culture—wear custom GRISÉ during a campaign celebrating her legacy makes the moment especially meaningful for the brand.
GRISÉ was created around individuality and the freedom to define your own style. Seeing that philosophy worn on one of the most recognizable athletes of our time is a moment we’re proud to be part of.
No rules, just style.
